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Ingredients Matter

Variety in the diet is a good thing, and we extend that ethos to our baking. We use a wide variety of flours made from GF grains, seeds and other whole-food ingredients. Every Virtue recipe includes sources of dietary fibre, and we sweeten our products in moderation, letting the natural flavours of our ingredients shine through.

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We're Serious About Our Pantry

At Virtue, our baking begins with a wonderful variety of naturally gluten-free grains and whole-food ingredients. We work with buckwheat, rice, Canadian gluten-free oats (glyphosate-free), fibre-rich sorghum, seeds, coconut, tapioca and non-GMO potato starch. We freshly grind some of our flours in-house, and many of our ingredients are organic and locally sourced.

Fibre is at the heart of our baking philosophy. It helps slow the absorption of sugars and starches, supporting a more balanced blood glucose response. That’s why we include whole grains, seeds and other great whole foods in every Virtue recipe.

We choose our baking fats carefully, using only heat-safe fats such as extra virgin olive oil, organic coconut oil and butter. We never use refined polyunsaturated seed oils.

We also don't use xanthan gum. Instead, we rely on natural binders such as seeds and eggs, giving our breads their distinctive rustic appearance and unique texture.

For sweetness, we choose unrefined organic cane sugar, brown cane sugar, organic maple syrup and raw honey. We sweeten our treats in moderation, and also offer lower-sugar options.

We use all-natural nut butters, including peanut and almond butter, along with premium Belgian chocolate and cocoa powder. Our eggs come from free-run hens in Langley.

Sustainability matters to us, too. Whenever possible, we choose eco-friendly paper packaging, and our parchment paper contains natural vegetable wax.

A Note About Allergies

Because nuts and seeds are integral to many of our recipes, we are unable to accommodate serious nut or seed allergies. Please feel free to inquire about any other allergy concerns.

It is a pleasure baking for you!

— Virtue Team

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